Communication and Branding
Rules, policies and procedures are essential for running an efficient, productive and safe organization. However, research shows that isn’t enough for an effective safety culture. DuPont Sustainable Solutions creates communication through design - winning the hearts and minds of your employees - and giving them a reason to follow the rules.
Behavioral change: It’s all about the heart.
Advertisers know emotions play a huge role in influencing people’s decisions and behaviors. Neuroscience research shows emotions are closely linked to people’s thoughts and decision-making processes. To change people’s behavior and create a strong safety culture, you first must change how people feel.
We work with organizations to develop emotive and effective communication and offer the insight of affective psychology to help businesses think "affectively." We create messaging that influences your safety culture by tugging at the heart of, as well as resonating with, employees. Our Communication and Branding consultants collaborate with you to develop memorable multimedia safety communications to help change attitudes and transform behaviors in your organization.
Create a stronger safety culture with affective messaging.
A safety culture is more than rules and compliance — it’s the lifeblood of an organization. Our Communication and Branding consulting team boasts years of experience in entertainment, marketing and advertising. Our expertise, coupled with DuPont’s safety experience, creates messages that will help employees embrace and take ownership of safety and operational excellence. As a result, safety is no longer just about rules and compliance. The safety culture is integrated into how and why organizations do business.
Some examples of our award-winning safety communications include moving videos, engaging posters, persuasive speeches, and catchy tent cards.
