Rules, policies and procedures are essential for running an efficient, productive and safe organization. However, research shows that isn’t enough for an effective safety culture. DuPont Sustainable Solutions creates communication through design - winning the hearts and minds of your employees - and giving them a reason to follow the rules.
Advertisers know emotions play a huge role in influencing people’s
decisions and behaviors. Neuroscience research shows emotions are
closely linked to people’s thoughts and decision-making processes. To
change people’s behavior and create a strong safety culture, you first
must change how people feel.
We work with organizations to develop emotive and effective
communication and offer the insight of affective psychology to help
businesses think "affectively." We create messaging that
influences your safety culture by tugging at the heart of, as well as
resonating with, employees. Our Communication and Branding consultants
collaborate with you to develop memorable multimedia safety
communications to help change attitudes and transform behaviors in
Create a stronger safety culture with affective messaging.
A safety culture is more than rules and compliance — it’s the
lifeblood of an organization. Our Communication and Branding
consulting team boasts years of experience in entertainment, marketing
and advertising. Our expertise, coupled with DuPont’s safety
experience, creates messages that will help employees embrace and take
ownership of safety and operational excellence. As a result, safety is
no longer just about rules and compliance. The safety culture is
integrated into how and why organizations do business.
Some examples of our award-winning safety communications include
moving videos, engaging posters, persuasive speeches, and catchy tent cards.