dss+ Bradley Curveā„¢ Infographic

Published on Sep 25, 2019


People do not take responsibility. They believe that safety is more a matter of luck than management and that “incidents will happen.” And over time, they do.



People see safety as a matter of following the rules that someone else makes. Incident rates decrease and management believes that safety could be managed “if only people would follow the rules.”



Individuals take responsibility for themselves. People believe that safety is personal, and that they can make a difference with ther own actions. This reduces incidents further.



Teams of employees feel ownership for safety and take responsibility for themselves and others. People do not accept low standards and risk-taking. They actively converse with others to understand their point of view.They believe true improvement can only be achieved as a group, and that zero injuries is an attainable goal.

Experts agree that improved safety contributes to profitability in many ways as costly incidents are avoided. Employees naturally become more emotionally invested in their work. Workforce turnover go down while productivity and quality go up. Cost savings increase as the management excellence gained around safety processes extends to the entire organisation.

Cost avoidance iceberg


The real iceberg


Direct cost savings

8 US companies engaged in major safety projects, – from project inception