Learn how ‘affective’ communication can help enhance your safety
communications, engage employees, and lead to safer behaviors. In this
short interview, Craig Sexton, dss+ Global Creative Director, explains
how emotions, not facts or data, drive decisions and actions. Taking
off from this basic insight, Craig gives an example of how adding a
personal touch to your PPE training can help employees understand the
importance of wearing PPE, and get them to wear it in the workplace.