Learn how ‘affective’ communication can help enhance your safety
communications, engage employees, and lead to safer behaviors. In this
short interview, Craig Sexton, DSS Global Creative Director, explains
how emotions, not facts or data, drive decisions and actions. Taking
off from this basic insight, Craig gives an example of how adding a
personal touch to your PPE training can help employees understand the
importance of wearing PPE, and get them to wear it in the workplace.