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The Role of Effective Leadership in business recovery after the COVID-19 crisis

Published: 2020


by Jorge Luis Acevedo Escobar, Senior Consultant, DuPont Sustainable Solutions
(Jorge.Acevedo@consultdss.com )

Given the “new normal” that the world faces today because of the COVID-19 pandemic, designing and implementing a successful strategy to keep businesses operational is imperative and has become the focus of the vast majority of organizations. The common challenge is to adapt business plans so operations may continue running as efficiently as possible. The assertion that “The world is facing the worst crisis since the second world war” harkens back to a time when businesses needed to be adaptive because default solutions were no longer viable, and organizations had to tap into the creativity and resilience of employees. We are seeing that situation play out again today.

In addition to the hour-by-hour implementation of mitigation strategies to prevent the spread of COVID-19 in the workplace, it is critical for business leaders to look ahead and plan how they will effectively restart operations once the situation returns to a “new normal” state. In order to ensure that business remains sustainable and viable, organizations will need to rely on the most valuable aspect of their operations: employees.